Newbie Vegetarian Yuvi Launches Deal-Rich EazyDiner Prime with Amex; Zomato Gold to Feel the Heat
“Prime disrupts other dining programmes as the discounts and offers are not just limited to the member, or a few items on the menu or bill, but are applicable to the entire meal, truly celebrating the dining experience.” — Kapil Chopra, EazyDiner’s founder-chairman
The Prime restaurants, like Eazy Diner’s operations, are spread geographically across Delhi-NCR, Mumbai, Bangalore, Pune, Chennai, Kolkata, Goa, Ahmedabad, Jaipur and Dubai.
EazyDiner has successfully raised the bar for a friction-free dining experience — and taken a qualitative leap, first by guaranteeing table reservations in 18 seconds, and now, over and above the deals on offer, by rolling out a 24×7 concierge service exclusively for Prime members and the additional carrot of a 20 per cent cash back into the Eazy Wallet.
Post the three-month exclusivity deal with American Express, the membership will be priced at Rs 1,995, but in effect it will be free, for each new member will receive prepaid dining vouchers worth Rs 2,000.
For American Express, the link-up with EazyDiner Prime is one more reaffirmation of its deep interest in the dining-out business. “Customer feedback and spend patterns indicate dining to be a key interest area for our card members,” Manoj Adlakha, Senior Vice President and CEO, American Express Banking Corporation India, said at the launch event. “Transactions at dining establishments grew by 42 per cent in 2017 over 2016.”
As Middle India dines out more than ever before, the race to woo it and make its dining experience easy on the time and wallet has also picked up. And with players such as American Express and EazyDiner upping the stakes, it can only get better.