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Newbie Vegetarian Yuvi Launches Deal-Rich EazyDiner Prime with Amex; Zomato Gold to Feel the Heat

Posted: April 23, 2018 at 11:21 pm   /   by   /   comments (2)
IN THE BATTLE to make the dining experience easier on the wallet for the growing class of gastronomically mobile Indians, restaurant concierge service EazyDiner, steered by Kapil Chopra, who recently stepped down as president of The Oberoi Group, has set a new benchmark with its Prime offering, which, for the next three months, has been made available exclusively to American Express Centurion, Platinum and Platinum Reserve members.
 
Unveiled on Sunday (April 22) evening by Kings XI Punjab all-rounder Yuvraj Singh at Megu’s wind-swept garden lounge in The Leela Palace New Delhi, EazyDiner Prime offers discounts from 25 per cent to 50 per cent valid for the entire table (or, total bill) in more than 400 top-of-the-line five-star and standalone restaurants (including soon, Gaggan, Asia’s No. 1 restaurant for four years). Singh, who has turned vegetarian for some time, is EazyDiner’s brand ambassador. “This is a great platform to offer maximum benefits to the people who love to celebrate and eat out,” he said in his short and sweet speech — and he wasn’t exaggerating.
 
EazyDiner Prime’s value proposition puts it clearly ahead of its competition in the race to provide “friction-free dining” — Zomato Gold has a buy one, get one free offer for appetisers and main course items, and a buy two, get two free deal on alcoholic beverages. EazyDiner Prime not only ups the ante, but also assures a complimentary alcoholic beverage per booking in over 100 restaurants — for both the member and his or her guests as well. It is not yet another plain vanilla membership offer.
 

“Prime disrupts other dining programmes as the discounts and offers are not just limited to the member, or a few items on the menu or bill, but are applicable to the entire meal, truly celebrating the dining experience.” — Kapil Chopra, EazyDiner’s founder-chairman

The Prime restaurants, like Eazy Diner’s operations, are spread geographically across Delhi-NCR, Mumbai, Bangalore, Pune, Chennai, Kolkata, Goa, Ahmedabad, Jaipur and Dubai.

EazyDiner has successfully raised the bar for a friction-free dining experience — and taken a qualitative leap, first by guaranteeing table reservations in 18 seconds, and now, over and above the deals on offer, by rolling out a 24×7 concierge service exclusively for Prime members and the additional carrot of a 20 per cent cash back into the Eazy Wallet.

Post the three-month exclusivity deal with American Express, the membership will be priced at Rs 1,995, but in effect it will be free, for each new member will receive prepaid dining vouchers worth Rs 2,000.

For American Express, the link-up with EazyDiner Prime is one more reaffirmation of its deep interest in the dining-out business. “Customer feedback and spend patterns indicate dining to be a key interest area for our card members,” Manoj Adlakha, Senior Vice President and CEO, American Express Banking Corporation India, said at the launch event. “Transactions at dining establishments grew by 42 per cent in 2017 over 2016.”

As Middle India dines out more than ever before, the race to woo it and make its dining experience easy on the time and wallet has also picked up. And with players such as American Express and EazyDiner upping the stakes, it can only get better.